Learn the rules to building loyal (and lucrative) digital followings.... Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people´s attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne ´The Rock´ Johnson, Shaquille O´Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Amy Jo Martin. Audio sample: http://samples.audible.de/bk/adbl/006832/bk_adbl_006832_sample.mp3. Digital audiobook in aax.
The best aerial technique won´t land 21-year-old Thora James her dream role in Amour, a sexy new acrobatic show on the Vegas strip. Thora knows she´s out of her element the second she meets Amour´s leading performer. Confident, charming, and devilishly captivating, 26-year-old Nikolai Kotova lives up to his nickname as the ´´God of Russia´´. When Thora unknowingly walks into the crosshairs of Nikolai´s after-show, her audition process begins way too soon. Unprofessional. That´s what Nik calls their ´´nonexistent´´ relationship, but it´s not like Thora can avoid him. For one, they may be partners in the future - acrobatic partners, that is. But getting closer to Nik means diving deeper into sin city and into his dizzying world. Thora wants to perform with him, but when someone like Nikolai attracts the spotlight wherever he goes, Thora fears that she´s destined to remain in the background of his spellbinding show. 1. Language: English. Narrator: Ava Erickson. Audio sample: http://samples.audible.de/bk/blak/009148/bk_blak_009148_sample.mp3. Digital audiobook in aax.
How to get to master the art of persuasion - from the best-selling author of Talk Like Ted. Ideas don’t sell themselves. As the forces of globalisation, automation and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead and achieving greatness in the modern world. Communication is no longer a ´soft´ skill - it is the human edge that will make you unstoppable, irresistible, and irreplaceable, earning you that perfect rating, that fifth star. In Five Stars, Carmine Gallo, best-selling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes and technology carries things across the globe in a moment, communication skills become more valuable - not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show firsthand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age - the information economy - you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality and gain your competitive edge in the age of automation. In Five Stars, you will also learn: The one skill billionaire Warren Buffett says will raise your value by 50 percent. Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea. How Airbnb’s founders follow a classic three-part formula shared by successful Hollywood movies. Why you should speak in third-grade language to persuade adult listeners. The one brain hack Steve Jobs, Leonardo da Vinci and Picasso used to unlock their best ideas. 1. Language: English. Narrator: Carmine Gallo. Audio sample: http://samples.audible.de/bk/macm/001927/bk_macm_001927_sample.mp3. Digital audiobook in aax.
Five Stars teaches listeners how to master the art of persuasion - written and read by the best-selling author of Talk like TED. Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field career, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a ´´soft” skill - it is the human edge that will make you unstoppable, irresistible, and irreplaceable - earning you that perfect rating, that fifth star. In Five Stars, Carmine Gallo, bestselling author of Talk like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable - not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age - the information economy - you are only as valuable as your ideas. Five Stars is an audiobook to help listeners bridge the gap between mediocrity and exceptionality, and gain the competitive edge in the age of automation. In Five Stars, listeners will also learn: The one skill billionaire Warren Buffett says will raise your value by 50 percent Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea How Airbnb’s founders follow a classic three-part formula shared by successful Hollywood movies Why you should speak in third-grade language to persuade adult listeners The one 1. Language: English. Narrator: Carmine Gallo. Audio sample: http://samples.audible.de/bk/aren/003466/bk_aren_003466_sample.mp3. Digital audiobook in aax.
The challenge with most companies´ talent intelligence is that it is just not that intelligent. Having good talent intelligence - an accurate understanding of the skills, expertise, and qualities of people - is essential for the people decisions that all businesses make. Yet despite its vital importance, most organizations appear to be failing at this critical task. The reason lies in talent measurement: how companies produce their talent intelligence and then use it. Written by Nik Kinley and Shlomo Ben-Hur - two experts in the field - this audiobook draws on the latest research to show how businesses can transform the value and impact of their talent intelligence to make sure they get the right people in the right roles. When that happens, all their talent management and development activities are built on an accurate understanding of the talent available to them. Filled with illustrative examples, the audiobook shows how to overcome the stumbling blocks that stand in the way of successful talent intelligence and reveals step-by-step what organizations need to measure, how they can best do so, and how they can successfully implement measurement and use the results. As the authors explain, knowing what methods and tools to use is just part of the challenge: the bigger issue for many firms is ensuring they know how to use them and make the best use of the intelligence they provide. 1. Language: English. Narrator: Mirron Willis. Audio sample: http://samples.audible.de/bk/adbl/013674/bk_adbl_013674_sample.mp3. Digital audiobook in aax.
The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople - people who are intimidated and embarrassed by the word ´´evangelism´´ and who show more enthusiasm for their gadgets than their God. What would life look like if we could market our faith like Nike and Apple market their products - sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior. Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and explains how to share faith in ways that are honest, authentic, and, most importantly, effective. 1. Language: English. Narrator: Tim Sinclair. Audio sample: http://samples.audible.de/bk/hove/000777/bk_hove_000777_sample.mp3. Digital audiobook in aax.
The Speakmans´ powerful and life-changing guide to conquering anxiety and living a more positive life. The world´s leading life-change therapists, the Speakmans, share a passion to help people lead happier and less inhibited lives. Their intellectual curiosity guided them through years of extensive research into behaviourism and conditioning, which led to the creation of their groundbreaking behavioural change therapy known as ´Schema Conditioning´. Based on the Speakmans´ unique coaching method this book provides the key to eliminating anxiety. If you suffer from generalised anxiety or panic attacks or feel abnormally anxious about certain things, the Speakmans show you that you can overcome these conditions successfully and enjoy a healthy, carefree life.PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio on our desktop site. 1. Language: English. Narrator: Eva Speakman, Nik Speakman. Audio sample: http://samples.audible.de/bk/orio/002072/bk_orio_002072_sample.mp3. Digital audiobook in aax.
An argument for simplicity from the best-selling authors of Profit from the Core. Is radical reinvention the key to winning in today’s fast-paced world? Not judging by the results of some of the world’s best-performing companies. In Repeatability, Chris Zook and James Allen - leaders of Bain & Company’s influential Strategy practice - warn that complexity is a silent killer of profitable growth. Successful companies endure by maintaining simplicity at their core. They don’t stray from, or regularly discard, their business model in pursuit of radical renovation. Instead, they build a ´´repeatable business model” that produces continuous improvement and allows them to rapidly adapt to change without succumbing to complexity. Based on a multiyear study of more than 200 companies, the book stresses the value of repeatability in business, showing how the ´´big idea” today is really made up of a series of successful smaller ideas driven by a simple and repeatable business model. Zook and Allen show how some of the world’s best-known firms combine a core differentiation model with speed, adaptability, and simplicity to land them at the top for long periods of time. These firms include: Apple, Danaher, DaVita, IKEA, Nike, Olam, Tetra Pak, Vanguard, and others. CEOs, senior executives, managers, and investors all need this book. It’s the new blueprint for reaching the top - and staying there. 1. Language: English. Narrator: Erik Synnestvedt. Audio sample: http://samples.audible.de/bk/gdan/000743/bk_gdan_000743_sample.mp3. Digital audiobook in aax.
Napoleon Hill, the forefather of the modern personal development movement and author of the motivational classic, Think and Grow Rich, has inspired millions with his words and thoughts on discovering success and abundance within oneself. It is a message that continues to resonate, but few have ever had the opportunity to hear the ´´success” lecture by the man himself. At the University of Virginia archives, Don M Green, CEO of the Napoleon Hill Foundation, was doing a routine inventory check when he discovered a box of unedited and undeveloped 16-millimeter film canisters, circa 1960. After working carefully to restore and digitize the filmed content, what was discovered was ´´pure gold´´ - Napoleon Hill and his longtime partner W. Clement Stone sharing their inspirational insights on the 13 keys to success. The Napoleon Hill Foundation sent a copy of the archive film to a who’s who list of today’s top motivational speakers and achievers whose feedback was unanimous in its praise. Agreeing to participate in an innovative structure, each current thought leader went into the studio to share provocative insights on these revisited gems, creating a masterful collaboration unlike anything else in the marketplace. In this unique audio program, you will not only hear W. Clement Stone and Napoleon Hill share their time tested insights, but you will also hear additional commentary by today’s inspirational leaders as they expand on these time-tested and classic principles of success. In the same format as a radio show, join us as we countdown the 13 Keys to Success. Hosted by Greg S. Reid with additional commentary by Don M. Green, Bob Proctor, Sharon Lechter, Mark Victor Hansen, Loral Langemeier, Les Brown, David M. Corbin, Margie Aliprandi, Nik Halik, LuAn Mitchell, Ruben Gonzalez, Dr. J.B. Hill, John St. Augustine, Kevin Harrington, Jim Stovall, Marcia Wieder, John Assaraf, and Brian Tracy. 1. Language: English. Narrator: Napoleon Hill, W. Clement Stone, Greg S. Reid, Les Brown, Brian Tracy, Marcia Wieder. Audio sample: http://samples.audible.de/bk/brll/002643/bk_brll_002643_sample.mp3. Digital audiobook in aax.